Today I won’t show you how to make an offer per se - I already expect you to have an offer. Instead, I’ll show you how to make an offer that’s suited for cold email.

Cold email offers fundamentals

They have zero clue who you are - just pitching upfront will hardly ever work.

So how do you make an offer?

Any offer boils done to helping people achieve an outcome, may it be saving time, saving money, or making money for example.

Mailin.ai Example:

• Save time: Setting up + connecting 100s of mailboxes can be done in less than 15 minutes
• Save money: Mailboxes cost $1-$1.50/m
• Make money: They can send more cold emails → More deals → More profit

You can tap into each of these outcomes, but I recommend testing different angles for different audiences, or pain points. Check what resonates the best, and double down on that.

For example, if you’re targeting a corporate company with a massive marketing budget, maybe speed to results will be more enticing than highlighting how cheap something is. Depending on their situation test different angles. Then choose the best one.

Lead magnet offer