Many people would agree a “good” cold email generally follows this structure:
- Subject line
- First line: Context on why you reached out, and why now.
- Second line: Agitate their pains
- Third line: Show proof
- CTA
- Signature
- PS line
How to write each:
Subject line
2nd line: Context
3rd line: Agitate pains
Show proof
Signature
PS Line
Other tips